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Address

625 Queen St E PH 609

Neighbourhood

South Riverdale

Size

~2100 SF

Beds

2+1

Baths

2.5

Parking

2 Cars

Your Home's Specs

Dear Scott & Susan,

Preparation and teamwork is everything in the home sale process. Please view this custom listing website as a source of support as you move towards selling your beautiful condo. Our goal is to make sure your home shines the brightest amongst your competition, while appealing to as many buyers as possible. We are excited for this opportunity to work with you and achieve your real estate goals. 

Kind Regards, 

Stefan & Kyle

Stefan has been in the real estate industry for 9 years, including 4 years as a marketing consultant for other agents. As a self-starter with a business owner’s mindset, he is always seeking ways to enhance the home-selling experience for his clients.

Stefan prides himself on being approachable and adaptable to his clients’ unique needs. He is committed to providing a supportive and well-informed experience for every client. He is a data-driven agent who can clearly communicate key points in an easy-to-understand manner.

Prior to becoming a Real Estate agent, Kyle has over 10 years experience in the corporate business sector building brands and bringing them to market. He has a strong customer service background and has cultivated lasting relationships with his clients, always putting them first. He has a wide range of experience in all facets of Real Estate, including acquisition, development, and investment. He has bought and renovated multiple investment properties and has a deep knowledge of the Toronto real estate market. Managing his own assets and understanding that every situation is unique has given Kyle the ability to create highly effective strategies that build profit and satisfaction for his clients. In his spare-time Kyle loves to play sports and get involved in community activities. Kyle also volunteers his time towards charitable initiatives.

Five star reviews.

Curious about your home value?

Comparable Sales

Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. Comparable sales are the best measure of value and point to a fair market price range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.

Current Competition

In today’s market, the current competition is as important as the most recent comparable sales.  Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value and will be monitoring sales that occur during the listing period for your property.

Pricing Strategy

The importance of pricing "right".

Your pricing strategy lays the foundation for both the quantity and quality of the potential buyers that your listing will attract. 

Below you will find the advantages and disadvantages of each pricing strategy as well as the percentage of buyers you can expect for each.

Pricing Your Home For Sale

Advantages:
  • Create enough interest to generate a multiple offer scenario
  • Shorter time on the market
  • Generate a lot of interest and showings
 
Disadvantages:
  • Multiple offers are not a guarantee
  • Risk getting “low ball” offers
  • You may miss out on buyers who are qualified for a higher amount who may not have considered a property listed at this lower price point
  • Alienate buyers who have participated in multiple offer nights and no longer wish to compete against other buyers – “Buyer Fatigue”
Advantages:
  • Attracts qualified buyers within their budget
  • Shorter time on the market VS over pricing the home
  • If the price is slightly below what the buyers are feel it’s worth, it can generate multiple offers
 
Disadvantages:
  • “Missing out” on the ability to get multiple offers and wondering if you could have received a higher price if you went to market low & held an offer night to generate multiple offers
Advantages:
  • You leave room for negotiations
  • Assurance you haven’t left any money on the table
 
Disadvantages:
  • Will discourage qualified, educated buyers
  • Will sit on the market for a longer period of time & will lead to re-listing your home at a lower price to attract a new buyers
  • Will encourage buyers to buy other competing homes that are listed for market value

Pricing strategy results.

Price vs Buyers

Priced Correctly
Percentage of Potential Buyers 100%
Over Priced by 10%
Percentage of Potential Buyers 50%
Over Priced by 15%
Percentage of Potential Buyers 20%
Over Priced by 20%
Percentage of Potential Buyers 10%

Price vs Days on Market

5 Days on Market
List to Sale Price 100%
10 Days on Market
Percentage Drop 95%
20 Days on Market
Percentage Drop 90%
30 Days on Market
Percentage Drop 80%

Marketing Strategy

Stunning staging.

We’re all guilty of judging a book by its cover.​ When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust those ads more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.

Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible. 
The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value. 

Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it’s always worth investing in your home to net you more on the sale of your home.

Envisioning a space has never been easier.

Floor plans allow buyers to virtually explore your property from the comfort of their own home. Buyers are able to assess the functionality of the listing according to their wants and needs.

Listing details in stunning print marketing.

With our printed feature sheets, your property will be showcased in a unique and memorable way providing a dynamic experience that will capture immediate attention. Your property will be elevated to the next level, leaving a lasting impression on potential buyers.

Target Market Demographics

There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.
Primary Target Market: Downsizer, professional couple, move-up buyer.
Secondary Target Market: International buyer.

Workback Schedule

In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing appeals to the most amount of buyers. We will work together to create a proposed timeline to show you when we would have to get started in order to go live on your desired date. This includes dates for a staging consult, professional house cleaning, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example.

Listing Consultation
Staging and Home Improvement Consult
Pre-List Cleaning
Staging Install
High Resolution Photos & Lifestyle Videography
For Sale Sign Install
Launch to MLS
Hold Open Houses

The first step to getting your home ready for sale is an in person Listing Consultation. Our team will meet with you to discuss your needs, wants and desired outcome of the sale of your property.

This consult will consist of going through your home with our Professional Stager to discuss items to pack away, fix and replace so your home stands out from the competition. You will be provided with a report on next steps to prep your home for the official staging date.

We will send a cleaner in for a deep clean, including doors, baseboards and more!

Our professional Stager and her team will take the day to stage your home to ensure it appeals to the taste of the masses and attract as many Buyers as possible. Click the arrow below to see their website.

We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home's marketing and online presence.

A for sale sign and coming soon rider will be installed 3 days prior to listing your house to the public on MLS. This allows for early exposure in case your neighbours have friends and family wanting to move into the area.

Prior to going live on MLS, we will review one final time the most recent sales and current listings to determine the best listing strategy and price for your home.

We will hold open houses as much as possible to expose the home not just to those with realtors but those searching on their own. This is in an effort to capture both active and inactive Buyers. The open houses will be advertised on Realtor.ca, MLS, and via social media.

See the below links for some of the above listed Marketing Resources


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