625 Queen St E PH 609
South Riverdale
~2100 SF
2+1
2.5
2 Cars
Your Home's Specs
Dear Scott & Susan,
Preparation and teamwork is everything in the home sale process. Please view this custom listing website as a source of support as you move towards selling your beautiful condo. Our goal is to make sure your home shines the brightest amongst your competition, while appealing to as many buyers as possible. We are excited for this opportunity to work with you and achieve your real estate goals.
Kind Regards,
Stefan & Kyle
Stefan has been in the real estate industry for 9 years, including 4 years as a marketing consultant for other agents. As a self-starter with a business owner’s mindset, he is always seeking ways to enhance the home-selling experience for his clients.
Stefan prides himself on being approachable and adaptable to his clients’ unique needs. He is committed to providing a supportive and well-informed experience for every client. He is a data-driven agent who can clearly communicate key points in an easy-to-understand manner.
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Prior to becoming a Real Estate agent, Kyle has over 10 years experience in the corporate business sector building brands and bringing them to market. He has a strong customer service background and has cultivated lasting relationships with his clients, always putting them first. He has a wide range of experience in all facets of Real Estate, including acquisition, development, and investment. He has bought and renovated multiple investment properties and has a deep knowledge of the Toronto real estate market. Managing his own assets and understanding that every situation is unique has given Kyle the ability to create highly effective strategies that build profit and satisfaction for his clients. In his spare-time Kyle loves to play sports and get involved in community activities. Kyle also volunteers his time towards charitable initiatives.
Five star reviews.
Curious about your home value?
Comparable Sales
Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. Comparable sales are the best measure of value and point to a fair market price range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.
Current Competition
In today’s market, the current competition is as important as the most recent comparable sales. Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value and will be monitoring sales that occur during the listing period for your property.
Pricing Strategy
The importance of pricing "right".
Your pricing strategy lays the foundation for both the quantity and quality of the potential buyers that your listing will attract.
Below you will find the advantages and disadvantages of each pricing strategy as well as the percentage of buyers you can expect for each.
Pricing Your Home For Sale
- Create enough interest to generate a multiple offer scenario
- Shorter time on the market
- Generate a lot of interest and showings
- Multiple offers are not a guarantee
- Risk getting “low ball” offers
- You may miss out on buyers who are qualified for a higher amount who may not have considered a property listed at this lower price point
- Alienate buyers who have participated in multiple offer nights and no longer wish to compete against other buyers – “Buyer Fatigue”
- Attracts qualified buyers within their budget
- Shorter time on the market VS over pricing the home
- If the price is slightly below what the buyers are feel it’s worth, it can generate multiple offers
- “Missing out” on the ability to get multiple offers and wondering if you could have received a higher price if you went to market low & held an offer night to generate multiple offers
- You leave room for negotiations
- Assurance you haven’t left any money on the table
- Will discourage qualified, educated buyers
- Will sit on the market for a longer period of time & will lead to re-listing your home at a lower price to attract a new buyers
- Will encourage buyers to buy other competing homes that are listed for market value
Pricing strategy results.
Price vs Buyers
Price vs Days on Market
Marketing Strategy
Stunning staging.
We’re all guilty of judging a book by its cover. When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust those ads more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.
Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible.
The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value.
Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it’s always worth investing in your home to net you more on the sale of your home.
Envisioning a space has never been easier.
Floor plans allow buyers to virtually explore your property from the comfort of their own home. Buyers are able to assess the functionality of the listing according to their wants and needs.
Listing details in stunning print marketing.
With our printed feature sheets, your property will be showcased in a unique and memorable way providing a dynamic experience that will capture immediate attention. Your property will be elevated to the next level, leaving a lasting impression on potential buyers.
Target Market Demographics
There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.
Primary Target Market: Downsizer, professional couple, move-up buyer.
Secondary Target Market: International buyer.
Workback Schedule
In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing appeals to the most amount of buyers. We will work together to create a proposed timeline to show you when we would have to get started in order to go live on your desired date. This includes dates for a staging consult, professional house cleaning, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example.
See the below links for some of the above listed Marketing Resources
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Queen West Office
105-15 Abell Street, Toronto, Ontario.
Open Monday – Friday, 10 AM – 6 PM
(416) 994-3295
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