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Dear (Client),
The Schott Team
Five star reviews.
Our Commitment To You
The ultimate goal is to make the process of selling your home as smooth and seamless as possible. Working together, we will determine the best possible price to sell your home in the least amount of time and inconvenience to you. With our combined digital marketing & public exposure, our goal is to sell your home at Market Value or higher on offer night. We are here to educate you on the market, selling strategies and how to navigate an offer on your property. We are always here every step of the way. Even after we sell your home, we are dedicated to making sure your move, your closing and your transition into your new home is a pleasant and exciting experience. Our time together isn’t only a few weeks, we will spend many months emailing, having in person meetings and phone calls. We want to get to know you, understand your needs and make sure we make all of your real estate needs a reality while creating a long lasting relationship. Think of us as your Real Estate Partners.
Marketing Excellence Starts Here.
Tailored marketing materials to enhance the appeal of your home.
No matter the listing, we've got you covered with our stunning photography and videography.
INTERIOR
EXTERIOR
LIFESTYLE VIDEOGRAPHY
Envisioning a space has never been easier.
Floor plans allow buyers to virtually explore your property from the comfort of their own home. Buyers are able to assess the functionality of the listing according to their wants and needs.
Listing details in stunning print marketing.
With our printed feature sheets, your property will be showcased in a unique and memorable way providing a dynamic experience that will capture immediate attention. Your property will be elevated to the next level, leaving a lasting impression on potential buyers.
Eyes on your property is our priority.
We believe that it is our responsibility to get as many eyes as possible on your listing. We run paid advertisements to target fitting buyers for your property and market stunning photos on all social media platforms. We are proud of our specific targeting media strategy to assist in finding a perfect buyer for your home.
Workback Schedule
In order to be completely prepared for the launch of the listing, and to limit the stress during the live listing period, it is best we do as much as we can ahead of time to ensure the listing appeals to the most amount of buyers. We will work together to create a proposed timeline to show you when we would have to get started in order to go live on your desired date. This includes dates for a staging consult, professional house cleaning, a handyman for any repairs, staging day, photographer, videographer, etc. See below as an example.
Pricing Strategy
The importance of pricing "right".
Your pricing strategy lays the foundation for both the quantity and quality of the potential buyers that your listing will attract.
Below you will find the advantages and disadvantages of each pricing strategy as well as the percentage of buyers you can expect for each.
Comparable Sales
Properly pricing your property has a major impact on the level of interest you will generate and ultimately the sales price you will achieve for your listing. Comparable sales are the best measure of value and point to a fair market price range. Properties being introduced to the market are best placed in the right pricing position relative to recent comparable sales.
Available Competition
In today’s market, the current competition is as important as the most recent comparable sales. Buyers will be viewing and comparing competing properties to your unit. They will make offers based on which one they feel has the most to offer them and provides the best value and will be monitoring sales that occur during the listing period for your property.
Pricing Your Home For Sale
- Create enough interest to generate a multiple offer scenario
- Shorter time on the market
- Generate a lot of interest and showings
- Multiple offers are not a guarantee
- Risk getting “low ball” offers
- You may miss out on buyers who are qualified for a higher amount who may not have considered a property listed at this lower price point
- Alienate buyers who have participated in multiple offer nights and no longer wish to compete against other buyers – “Buyer Fatigue”
- Attracts qualified buyers within their budget
- Shorter time on the market VS over pricing the home
- If the price is slightly below what the buyers are feel it’s worth, it can generate multiple offers
- “Missing out” on the ability to get multiple offers and wondering if you could have received a higher price if you went to market low & held an offer night to generate multiple offers
- You leave room for negotiations
- Assurance you haven’t left any money on the table
- Will discourage qualified, educated buyers
- Will sit on the market for a longer period of time & will lead to re-listing your home at a lower price to attract a new buyers
- Will encourage buyers to buy other competing homes that are listed for market value
Pricing strategy results.
Price vs Buyers
Price vs Days on Market
Key Selling Features
- Highly sought after (insert) neighbourhood
- Great home for a young couple and family
- Steps to trendy restaurants, shopping, transportation, and amenities
Neighbourhood Report
Hoodq provides buyers or agents that are interested in your home with any and all neighbourhood information including schools, parks, amenities, transit and emergency services for your address.
Stunning staging.
We’re all guilty of judging a book by its cover. When we shop online, we often choose to buy the product that has nicer pictures because we inherently trust those ads more. When we go to the store to buy products, we usually pick the ones with nicer, more organized labeling.
Thinking about your home’s best features will help you highlight them by putting more effort into staging them. If you have a beautiful deck with a great view, for example, spend time cleaning up and staging the deck as the perfect leisure space. By making sure those features shine, you’ll be making your home irresistible.
The importance of staging a home can go beyond looks. When potential buyers have very positive first impressions of your home and can envision themselves in the best spaces of your home, they’ll see your home as more valuable. Highlighting your home’s best features can also increase the value.
Homes that have been staged have an increased chance of getting offers over the asking price than those that have not been staged. Agents from the National Association of Realtors found that staging your home could boost your offers by 5%. For me, it’s always worth investing in your home to net you more on the sale of your home.
Pre-List Home Inspection
A home inspection will also tell the buyer about what you can’t actually see with the naked eye. The age of the roof, furnace or air conditioner. Whether or not there has been a leak in the basement or inside the attic. What type of plumbing and wiring are in the home and so much more. A home inspection will educate your buyers and provide them with the information they need to make an educated decision when buying your home.
Berkshire Hathaway Home Services
A MARK OF STABILITY, STRENGTH, AND INNOVATION
“We think the Berkshire Hathaway name will be good for HomeServices and HomeServices for Berkshire. When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with and we think that the Berkshire Hathaway name will be reassuring to many of those people.”
Warren Buffett
Chairman & CEO of Berkshire Hathaways Inc.
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Queen West Office
105-15 Abell Street, Toronto, Ontario.
Open Monday – Friday, 10 AM – 6 PM
(416) 994-3295
©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Trademarks owned by Columbia Insurance Company. Used under license.