Insert clients name
Your Home Specs
Address
123 Sample Street
Bed & Bath
2 +2.5 + Den
Lot Size
20 x 125 ft
Address
123 Sample Street
Neighbourhood
Parkdale
Bed & Bath
2 +2.5 + Den
Hi Clients Names,
Preparation and teamwork are everything in this process. Please use this custom listing website as a source of support as you move towards selling your beautiful loft. Our goal is to make sure your home shines the brightest amongst your competition while appealing to the masses so we can help someone fall in love. Fall in love with your home that is! We are excited for this opportunity to work with you and achieve your real estate goals.
A Little About Me.
My commitment to you.
Sincerely,
Our Proven Process
Workback schedule.
In order to be completely prepared, and to limit your stress during the live listing period, it is best we do as much as we can ahead of time to ensure we reach the maximum number of targeted Buyers. Once we have a desired listing date, We will work backwards to ensure all pre-list tasks are executed in a timely fashion. These pre-list tasks include a staging consult, a professional house cleaning service, minor house repairs, and photographer. See below as an example.
Signing an Exclusive agreement allows us to begin marketing your home online and create pre-MLS exposure.
This consult will consist of going through your condo with my Professional Stager to discuss items to pack away, fix and/or to replace so your condo stands out from the competition in today’s market. From here we would schedule time with any vendors i.e. handymen, plumbers, electricians and contractors to devise a schedule. Consider me your lead project manager to ensure the completion of the above.
I will manage the work schedule of any vendors. Usually we can get this completed in 1-2 weeks depending the amount of work required. Based on the Vendors availability I will keep everyone on track, focused on our deadline.
A professional will clean your entire home including windows and doors, baseboards and more!
My professional Stager and her team will take he day to stage your home to ensure it appeals to the taste of the masses, to attract as many Buyers as possible.
We use only the best in the industry to highlight the beautiful features of your home with comprehensive floor plans, high resolution photography and lifestyle videography. This will be the foundation of your home’s marketing that will draw the public in. The first time someone will fall in love with your home will be online.
We will review all data from the previous 2 weeks concerning every recent listing/sale in the area on what their listing/pricing strategy was and how many showings and offers that yielded. We will then decide on the most effective and efficient listing/pricing strategy and launch your home to the market. We will have “just listed” postcards delivered to the homes in your area, launch the social media ad campaign, launch to the globally syndicated real estate portals and launch to all brokerages and agents Ontario-wide.
Your homework.
The following activities will have the most impact on the return of selling your property.
Once we have a timeline in place we will sign the paperwork so my team and I can start going to work for you and your family.
This will help kickstart all the other pieces of preparation. Should the tenant need any vendors surrounding packing, storage, movers etc. I have a database of service people I would be happy to recommend and arrange for you. For the most part all we will be asking him to do is keep the place tidy, clean and free from personal photos.
To provide you the most seamless and advantageous experience in selling your home, through a high level of service that is truly hard to find in the real estate industry.
Comparables & Competition
Above Market Value
List higher than what the property will sell for based on recent sales data.
Advantages
- It provides built-in room for price negotiation
- Allows sellers to reassure themselves that money hasn’t been left on the table
Disadvantages
- Can discourage knowledgeable, qualified Buyers
- Can help sell other, reasonably priced homes
- Tends to cause homes to languish on the market to eventually attract low-ball offers
- To find new segments of Buyers if the property does not immediately sell, you will need to reduce the price in significant chunks. Often reductions are then needed by upwards of 10% to attract a fresh Buyer pool
Market Value
List at what you think the property will sell for based on recent sales data.
Advantages
- Attracts qualified buyers who can afford the property
- Efficient timeline on the market
- Encourages knowledgeable buyers to act before property sells to someone else
- The most effective strategy is to generate multiple offers from qualified buyers
- As pricing is an inexact science, should the price err on the side of low then multiple buyers will be attracted, usually generating a higher selling price.
Disadvantages
- Can discourage knowledgeable, qualified Buyers
- Can help sell other, reasonably priced homes
- Tends to cause homes to languish on the market to eventually attract low-ball offers
- To find new segments of Buyers if the property does not immediately sell, you will need to reduce the price in significant chunks. Often reductions are then needed by upwards of 10% to attract a fresh Buyer pool
Under Market Value
List for a lower price then what you think the property will sell for based on recent sales data.
Advantages
- Generates a great amount of interest and offers
- Lots of excitement and showings
Disadvantages
- Risk of getting only lower offers
- Attracts buyers qualified for lower price ranges
- In the heat of activity, buyers have been known to purchase beyond their capacity, unable to afford the property and looking for subsequent abatements or renegotiations
- Risk being overlooked by the qualified buyers who aren’t looking at homes that low in price
- Alienates fatigued buyers not wanting to participate in multiple offers or activities deemed “realtor games”
Target Market
There are certain factors that will really attract your ideal Buyer. Things like location, schools, amenities, finishes and more.
Primary Target Market: Young professional couple, growing family moving up, first-time home buyer.
Secondary Target Market: Investor, foreign investor
Price vs Buyers.
Price vs Days on Market.
Key Selling Features
- Key feature #1
- Feature #2
- Feature #3
Neighbourhood Report
I will provide the Buyers and Agents with a neighbourhood report including schools (with links to ratings), parks and amenities, transit and emergency services for your address. This will provide the potential Buyers with information that their Agent may not know or have.
Staging
We're all guilty of judging a book by its cover
When we shop online, we typically opt for the nicely photographed products because we inherently trust those listings more. When we shop in-store, we tend to choose items with neater, more attractive labelling. Understanding your home’s best features will help you determine the best ways to highlight them through staging. If you have a beautiful deck, for example, it’s worth cleaning it up and showcasing it as the perfect leisure space for potential buyers. This will help your home shine and make it more irresistible on the market. The importance of staging a home goes beyond looks – it could also help increase your property value. When potential buyers have strong, positive first impressions of your home and can envision themselves living in it, they’ll recognize it as highly valuable and worth their investment. Staged homes have a higher chance of getting above-asking offers than those that have not been staged. In fact, agents from the National Association of Realtors found that staging your home could boost your offers by up to 5%. Staging is one of the ways we invest in your home so we can earn you higher profits on your sale and leave you walking away more than happy!
Marketing Tactics
We provide the most complete listing services in the industry, combining the best marketing and technology with massive local and international reach. Our in-house marketing department is the best in the industry. We leverage print and digital media as well as our global network to get your property the most exposure.
Internal Network
We create hype by posting the listing details in our internal network of hundreds of agents…before we go to market on the MLS.
Global Network
Our expertise in preparing and promoting your property both locally and internationally is unmatched in the industry.
Email Marketing
‘Coming Soon’ email sent to a database of hundreds of realtors. ‘ Just Listed’ email to tens of thousands of buyers ( plus hundreds of agents).
Brochures
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Feature Sheets
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Just Listed Postcards
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Paid Advertising
Reach new potential buyers that may not even know they want to move… until they see your property
Listing Website
A custom listing website highlighting the important details of the property all in one place.
